Web Site Promotion and Submission (SEO)

The term SEO (Search Engine Optimization) consists of many techniques which have to applied to the website while developing a site. It is not only for higher ranking but to rank the relevant keywords which we have chosen for our website. SEO improves the chance that the site will be found by the search engine.

Commonly used search engines are Google, Yahoo, MSN. Google is considered to be no.1 search engine on which millions of searches are conducted daily.

To rank your site high on search engine like Google we have to take care of few things while developing a site

1. Purchasing a new Domain name will not help unless you really have a requirement for that. It takes 9-12 months for a new domain to show your site on Search engine, so it is better and if possible to use your existing domain.

2. Concentrate on the target audience of your website and not on the search engine. The search engine looks for keyword phrase that are typed into the search box if those words relate to your website, your site will be visible through the search engine.

3. To select a proper keyword for your website. It might happen that the keyword which you think is correct one but as per the target user it is not the correct one so to select a proper keyword you can use research tools such as KeywordDiscovery, Wordtracker.

4. Categorization of your website is another very important tool. A product for which you are developing your sight might have different categories as per the age, range, brand and type. So the site which we are developing should be categorized accordingly so the search engine can directly go to that category.

5. Using of HTML links. Search engines cannot search the forms, read java script links and menus, so while creating a site do provide proper HTML links to main navigation on every page which will link to the top-level pages of your site.

6. Proper labeling of internal text links and clickable images. Normally the end user tries to look at the clickable portion of your links to help them understand always use proper and as descriptive words as possible don’t leave it to a guess like ‘click here’ or non descriptive words.

These are the few tips to make your site visible when a search engine looks through your website,

Are Internet Marketing Consultants a Must for Your Business?

Internet marketing has been said to be full of promises. Companies large and small are incorporating online marketing into their marketing strategy mix. However, many experts on marketing believe that any business or company needs an Internet consultant in order to really succeed. This is because of the presence of many online businesses today. The competition in the marketing world has made Internet marketing consultants highly on demand.

So, who is an Internet marketing consultant? An Internet marketing consultant is a person (or sometimes a company) that provides advice, strategies and plans for the goal of reaching maximum positive results in your online marketing business. The consultant usually comes u with advices and solutions to solve any operational problems you might be facing in your marketing strategy.

The main function of an Internet marketing consultant is to offer advice in order to increase sales and generate traffic into your online marketing business. The service offered often depends on you as the client. What you want, they provide. These consultants also help to generate greater income for your business. Experts believe that Internet marketing consultants are vital for your online-based business because they know the right technique to convert traffic into paying customers. If you are not too sure if what you are doing is right, then you definitely need an Internet marketing consultant to help you.

Starting a business can be stressful. Running a business on the Internet can be equally stressful since the competition is greater in the World Wide Web. Often, in stress you might question each and every strategic move you make. Thus, it does help when you have a second opinion on things. An Internet consultant’s job is exactly that. He or she is to provide you with advice if your move is favorable or not. If you are a beginner in business, an Internet marketing consultant can be beneficial for you. These consultants can help you solve problems and provide answers to uncertainties. However, you must remember that it is not their job to make the decision. Based on their advice, you need to decide for yourself, what is best for your business.

The major concern is finding the right consultant for your business. You need to scout and look for a good agency that is well established. It also helps to refer to the history of the consultant to see which type of companies and businesses he or she has consulted for. Make sure you choose a consultant you are comfortable working with and has experience in your field of business. Internet marketing consultants can also help you choose the right marketing strategy for your business. With a second opinion, the chances of you questioning and second-guessing your every move will be less. Your job is to learn from these consultants on Internet marketing to manage your business and solve any operational problems that you might encounter.

A good marketing consultant can help you gain confidence. They can help you maintain your competitive nature in your business. These consultants assure you positive results and effective online marketing strategies. It is also assuring to know there is someone you can go to in face of a problem. Consultants can help you make the right decision for the growth of your business. This in turn will lead you to the path of success. So, if you are facing problems in your Internet marketing of your business, you can turn to an Internet marketing consultant for assistance and advice.

Beware of Fake Home Based Businesses

While there are numerous profitable home based opportunities online, there are also a lot of scams that one must be aware of in their search for a home business. There a lot of scam artists who are just lurking behind for someone who is hopeful – and inexperienced – to come by. Don’t fall victim!Certainly, there are dishonest schemes that are aimed at those who want to start their own home based business, but there are also con artists who target average computer users around the globe. These scammers are skillful at building web sites that look and feel just like the web sites that you normally access. For instance, they can set up an exact duplicate site of your shopping web site, in an attempt to lure you into revealing your user name and password, or other vital data, such as your account number or credit card details.In home business scams things work slightly different. In this case, the fraudster simply wants your cash, in exchange for an unkept promise. He doesn’t require your bank account details; he just wants payment, which inexperienced hopeful folks will gladly offer him. He will take your hard earn money knowing that he is crushing your dreams and emptying your bank account – and he won’t bother.Safeguarding Yourself from Home Business Opportunity Scams So, how can you safeguard yourself from these internet scammers? The initial step is to apply common sense. At all time, if something sounds too good to be factual, it likely is. Learn to detect hype, and to keep away from offers that are hyped. Hype means that peculiar promises are being made. For example, “make tens of thousands of dollars in just days with little or no work”. That is a common strategy used in many scammy internet home business advertisements.Investigate the Company Before you think of investing your hard earned cash in any business opportunity, you need to properly investigate the business. Verify with the Better Business Bureau first to confirm if there are any negative reports. You can also pay a small fee for a basic background assessment, which usually costs less than twenty bucks. A great deal can be acquired from such basic information.Personal Details Make use of a postal address, instead of your home address, and never reveal your personal info if you can avoid it. However, when doing business on the web, you might need to provide personal information. When doing so, ensure that the site is secure and safe to transact business with over the internet.Peruse the Fine PrintPeruse everything, including the fine print, and ensure you don’t pay for anything until you have read all terms and conditions. And you should know precisely what you are paying for, before you send that payment. Or if you can get in touch directly with other people who have invested in the offer, and verify who they are. Note that a fraudster can put people up to telling you anything that they think that you want to hear, but usually, when you request for references and such, a fraudster will move on.Common Sense As mentioned earlier, the application of common sense in all transactions, and believe in your instincts. If it feels inappropriate, it likely is. If it sounds too good to be real, it likely is. If you are not too sure, do not move forward until you ascertain it legitimacy. The appropriate home business opportunity will come along, but by paying close attention, and knowing what to be on the lookout for, you won’t spend a great deal of time or cash investing in business opportunity scams.

Attention Home Based Business Owners – Keywords Are the Key to Your Success!

You have entrepreneurial spirit, you’ve researched all of the work at home business options available, and you’ve armed yourself with the basic knowledge necessary to launch your new home based business. But, have you considered one of the most critical components related to the success of your business…whether your product niche or business category is in demand right now?Clearly, the most successful home based businesses are those offering products that are in hot demand. The key, of course, is determining which products are best sellers that will provide the most profit potential for you. When evaluating business ideas and market demand, start by identifying topics that are popular with the general public, then narrow your research by looking a specific segments of the population.For example, today internet marketing and social media are extremely popular topics. With this basic knowledge, an on-line business owner could offer “How To” e-Books, white papers or articles on sales prospecting using internet and social media marketing tools. These content-based products could be written by the owner themselves (you) or offered through affiliate marketing – thereby matching demand for content with targeted products, resulting in significant profits with minimal effort.Determining whether there is sufficient demand for your product is critical to ensuring that your home based business will be a success. Demand for a topic or product will drive prospective buyers to your website, as a result of internet search requests by those seeking information about a particular subject or offering. Simply having a website will not generate leads or ensure that potential buyers are visiting your site; you must drive prospects to your website through marketing activities designed to create visibility for your site.An effective way to evaluate demand for a topic or product is to conduct a keyword search through Google’s keyword tool. Google’s keyword search tool allows you to determine the level of interest for a specific subject, by showing you the number of times that topic or product has been searched during a certain period of time. Clearly, the more often a topic or product is searched, the greater likelihood that product will be a best seller for the home based business owner.Once you identify a related search engine keyword, note its average daily volume, then research even further. For example, if you discover a good volume keyword phrase related to home based businesses, such as “top ten home based businesses” don’t stop there – continue further and use the tool to find keywords related to that phrase that you may not otherwise have considered.After you have compiled a list of prospective keywords, use the Google keyword tool to search for those specific words or phrases in order to identify the number of results being returned. The most optimal search words/phrases are those that combine the highest volume (popularity) with the fewest results in a search (competitiveness).The bottom line here is simple; those words or phrases that have the highest volume of searches (people looking for that subject or product) with the fewest results (meaning only a limited number of sites offer information about that subject or product) will produce the best results for your business, if you tie those words or phrases to your website. The fewer sites offering information about that topic, the less competition for your business.Keyword search tools are an effective way to ensure that your business is offering products or services that are in demand and popular among the general public. For more information about home based businesses visit http://www.thehomebasedbusinessreview.com

Why People Fail in Home Based Business Opportunities?

Home based business opportunities are attractive to a lot of people who are looking to work from home to gain financial freedom and to also gain time freedom. There are many additional reasons of which “being your own boss” tops the list. You can set your own working hours, avoid the traffic and chaos on the road during office hours, have the time freedom to do give priority to family for vacations and etc. Every person has multiple reasons to consider home based business opportunities.Only a few succeed in online businesses amongst thousands of people who are actually brave enough to venture into a home based online business. One reason is that they fail to overcome all of the difficulties involved managing a home business. Owning a home business is not for the timid. You will need patience and the financial support to achieve success. You will not see financial results overnight and you will need to put in long hours of hard work and commitment during the initial startup of your home business.Why people fail in their home business?Most home based businesses fail due to lack of research prior to startup. Gathering information about the product or service you want to introduce in the market is the first step of any business. You have to understand every detail involved in the business starting with product information, client information and also your competitor’s information. Many people get confused and don’t know which step to take next in their planning and execution stages of their business.Planning is another crucial aspect of any business. Quite often people tend to rush into a new business without doing the actual planning stage of the business. They are intent mainly on making money fast and they completely forget to do the planning. You will never succeed in your business if your plan isn’t completed and implemented. If you are in doubt as to how to set up a business plan, you should seek the advice of a business consultant or someone that you know who has current or previous business experience.Every business has highs and lows which you will need to be able to cope up with. Getting frustrated with your own failures could be disastrous unless you learn from your mistakes and make changes to fix the problems. You can always seek out the help from a mentor who has experience in setting up and managing a home business.Prioritize your work and be productivePrioritizing your work is an essential aspect of managing a home business which unfortunately many people fail to do. Putting things off will never help you to grow and become successful. Plan your day ahead, list the important things to be done and start working on them. Planning and prioritizing your work will help you to stay organized and there will be little risk of forgetting to do the important things in your business.A person has to go through a lot of psychological stress while setting up a business. You are your own boss and therefore responsible for the success or failure of your business. If you are used to working in a group of other people who share the responsibility for the business and you finally become the boss of your own business, you may feel stress from the lack of interaction which may make you feel isolated. You will need to find ways to cope with this and other similar stressors within your new business.Utilize your time in a productive way rather than just keeping yourself busy. Focus on delivering a high quality product with the highest regard for customer care. Your clients are the most important people in your business. It is your job to make them repeat customers.Setbacks are common in all businesses and you will no doubt experience your share in your business. Don’t let setbacks scare you. They should be considered learning experiences on which to restructure your business. You should take setbacks as an opportunity to rectify the mistakes and improve the quality of your product and/or product. You should always keep a positive attitude about your business and in the long run it will return benefits to you many times over in all of your home based business opportunities

Small Business Accounting – Undergoing the Face of Change

Individuals are learning that a way forward is clearly up to themselves, it is no longer practicable to expect that the path laid by big business is the correct one. No longer can we allow big business to pressure our governments into policy creation that serves only a few. Those individuals who are currently enjoying the handouts and privileges from an alliance with big corporations can now expect to enjoy a quick death along with them.

We are now moving forward at an incredible pace and we are seeing a changing of the guard as small business once again returns to the forefront.

Small Business comes directly from the family, and out of the family comes a desire to nurture, a desire to give without the need to make another suffer in the process. Because of this the world of tomorrow will be a far different place than where we sit right now, change may be slow at times but as momentum is gathering we are already starting to see the impact this is having in our communities.

Small Business Finance

As part of this change we have realized that the way we do business, the way we account for our activities can no longer be done using the same mentality employed by the corporate giants.

For decades these same corporate identities have given us accounting methods and programs born out of their own importance, and from their own system of accounting. As we have recently learnt with so many of them going down the drain their method of accounting is no longer working, we need a method that gives power back to small business and back into the hands of mum’s and dads. We can no longer sit back and continue to allow big business to dictate to us telling us what we should or should not be doing, because in the end if we allow this to continue we will condemn ourselves to join with their mass extinction.

A New Generation of Software

The biggest complaint is that traditional accounting software programs are so bulky and so unnatural in their approach that the user becomes more confused and more anxious with every use. This has seen an increase in small business failing to satisfactory comply with government regulations, and an increase in inaccurate taxation reporting, simply because the owner has lost confidence in what they are doing with their business finances.

For the most part the average owner starts out with an expectation of meeting their taxation obligations, however they find themselves bogged down with inefficient software and under a mountain of useless reports.

Accounting Systems of tomorrow need to be developed by small businesses for small business, and these programs need to be designed with simplicity in mind. The reason behind this line of thinking is clear, we have learnt that the average user of these types of programs are not accountants and they have no desire to become one. I point this out as an obvious observation, however this simple truth has been overlooked by corporate software developers for the past 3 or 4 decades.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.